Using pop ups on your website is an excellent way of to create an immediate and positive interaction with your users.
If you're running an online shop you'll know how frustrating the gap between product views and sales can be. There are, of course, a number of reasons for this, but one of the proven ways of pushing the customer over the line into a sale is a nice big money off coupon appearing on their screen.
CALL TO ACTION
If you have the kind of product or service that tends to be bought only after direct contact, then a pop-up is an excellent way to do encourage this. A pop-up with a direct dial link makes it so much easier for potential customers to be in touch.
If only you knew why people left your site before completing your desired goal (sale / contact etc). A pop-up questionnaire is an excellent way of finding out. If you follow the rules below you can collect solid gold information that could transform your site and your business.
If you are building a database of potential customers (and who isn't?) then using a pop-up to persuade users to leave you their details really works. It's immediate and, combined with an incentive such as a free guide, is so much better than an embedded contact form
HOWEVER, BEWARE! As mentioned above, if you're not careful how you use them, pop-ups can be counter-productive.
Below are six ways to ensure that your pop-ups will work for you and not against you.
As with all good marketing, if you’re not testing and analysing you're activities you're not maximising your returns. Your pop-ups should be capable of A/B testing to help you find what kind of pop-up works best.
There are several ways to generate a pop-upon a webpage and unless your strategy is to serve the pop-up before the user can access the content, then finding the right moment for the pop-up to appear is crucial. Too soon and it's annoying, too late and users won't see your message. Use google analytics to see what time people spend on the pages you are targeting and set the pop-up sometime before the average user leaves.
Another traditional annoyance if to have the pop-up appear on every page every time a visitor comes to your site. This is definitely counter-productive. Use the settings of your pop-up to target specific pages and set the frequency low.
Whatever you are offering to or requesting from your users don't make it a pain to complete. My own view is that two pages at the most is best.
Don't expect every user to interact with your pop-up. Some people are just going to want to get on with their browsing. Make sure the close button is nice and prominent.
The sooner you respond to a query the closer you are to closing a sale. If you have your notification settings right you should know within seconds that you have a user with a response. Don't wait until the end of the day to call or email back – strike early!
If you would like to know how to set up a pop-up on your website, please call us on 020 8659 1457 or use the form below
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