newgenwines.com

Innovative, responsive, dynamic agent and wholesaler importing an interesting range o fquality champagnes, wines and spirits from forward thinking, inspirational producers.

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Challenge

This is our third site for this company – they are in fact our oldest client (22 years). The first in 2000 was something of a pioneer website – particualrly for the generally conservative wine trade. This latest site presented us with the challange of creating a dynamic portfilio to showcase their comprehensive range and provide an easily updatable content management system.

Solution

We decided on a bespoke CMS which enables the administrator to do all their amendments in MS Excel – which in turn can be downloaded from their stock-control system. Changing vintages, images, wine descriptions and adding new Agencies and products can be done all in one spreadsheet and then uploaded with a single click.

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Result

New Generation tell us that the new site has saved them literally hours – especially when all the prices change annually.

“We’ve been working with Carrdale since 1992 and throughout that time they have been a fantastic source of ideas and inspiration. Martin led a slightly IT-wary company through the pitfalls of developing a website and aided us with the transition to a digital wine list. They have worked on over 20 wine lists as well as helping to create a new corporate identity for us”

KATH WILSON  | newgenwines.com